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The need for immediacy has been a major factor in changing publishing. The amount of people who want to publish and the number of platforms they want to publish on has increased exponentially. The good old days of desktop and paper publishing are history, as products like Adobe Digital Editions and Adobe AIR convert the old way of publishing from print to electronic. Bruce Chizen prophesies that in a period of five to fifteen years electronic publishing will basically replace print.
Adobe Digital Editions is a rich Internet application which introduced a new way to read eBooks. It is based on the new Adobe AIR, a cross-OS runtime environment which handles XHTML, Flash, and PDF content and also supports AJAX. Like it's predecessors, Adobe AIR content and applications can be viewed in a web browser, but can also run as stand-alone applications outside of the browser. It also gives the ability to work offline.
This conversation between Tim O'Reilly and Bruce Chizen at the Tools of Change Conference 2007 is an exciting listen for anyone wanting to know more about the revolution in publishing along with Adobe's product plans.
Bruce Chizen served Adobe Systems, Inc. as CEO from December 2000 until November 2007. Chizen has more than doubled Adobe's revenue and turned a company known mainly for its popular design products into one of the most significant forces in the software industry today. Under Chizen's leadership, Adobe recently acquired Macromedia, Inc. to provide a powerful software platform that scales from mobile devices to enterprise servers. Chizen joined Adobe in 1994. Before he worked for companies like Mattel Electronics, Microsoft and Claris Corporation. Chizen holds a bachelor’s degree from Brooklyn College, City University of New York. He currently serves on the boards of Synopsys, Inc. and the PBS Foundation.
Tim O'Reilly is founder and CEO of O'Reilly Media, Inc., thought by many to be the best computer book publisher in the world. In addition to publishing pioneering books like Ed Krol's "The Whole Internet User's Guide & Catalog" (selected by the New York Public Library as one of the most significant books of the twentieth century), O'Reilly has also been a pioneer in the popularization of the Internet. O'Reilly's Global Network Navigator site (GNN, which was sold to America Online in September 1995) was the first Web portal and the first true commercial site on the World Wide Web.
Resources
This program is from our O'Reilly Media Tools of Change Conference series.
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