Media Conversations

Glen Hiemstra, Gerd Leonhard - The Long Tail

Tue, 11 Dec 2007 00:00:00 CST

In his book, The Long Tail, Chris Anderson, editor-in-chief of Wired Magazine, states that "our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail". He believes that niche items can now be more successful in the marketplace. Gerd and Glen discuss this concept, particularly as it relates to future developments.

Larry Magid - Technology Current Events

Tue, 8 Apr 2008 00:00:00 CDT

In his long career as a technology journalist, Larry Magid has written on many contemporary issues. He is also an expert on child online safety, particularly as it relates to social networking. He joins Phil and Scott to discuss his activities in making the internet less harmful for young people. He also talks about such current topics as net neutrality, solid state drives, and the potential of imap as a way to better control email.

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Glen Hiemstra, Gerd Leonhard - The Future of Communication and Conversation

Tue, 4 Dec 2007 00:00:00 CST

The old-fashioned telephone continues to decline as a method of conversing. The digital native generation isn't even using email much. Instead, communications has become part of the multitasking environment. Gerd and Glen discuss how these changes will affect the future of communication and conversation. They talk about how texting and video communications will continue to create different ways to interact than older systems.

Brian Murray - Retooling HarperCollins for the 21st Century

Fri, 4 Jan 2008 00:00:00 CST

In a keynote presentation from the 2007 O'Reilly Tools of Change for Publishing Conference, Brian Murray, Group President for HarperCollins Publishers, provides a textbook business strategy analysis of dealing with rapid change. During his presentation, Murray provides details of the 6 step process HarperCollins used to react to the dramatic changes in the publishing industry.

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Glen Hiemstra, Gerd Leonhard - The Future of Entertainment: Music and Media

Tue, 27 Nov 2007 00:00:00 CST

One of the most important byproducts of the lower costs of mass storage is that virtually everything can now be saved forever. In addition, the ability of an artist to self-produce and reach an audience has made the future hopeful for both the creator and the consumer. Gerd and Glen discuss how these changes will make the future less hopeful for the intermediaries.

Denise Caruso, Clay Shirky - Provocations: Challenging Assumptions About Technology

Wed, 28 Nov 2007 00:00:00 CST

The internet has opened up previously unimagined space for innovation, but unintended consequences befuddle our ability to assess risks on the technological frontier. Denise Caruso and Clay Shirky launch Supernova with a lively rethinking of risk, serendipity, and the power of love in a socially networked world.

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Glen Hiemstra, Gerd Leonhard - The Future of User Generated Content

Tue, 20 Nov 2007 00:00:00 CST

User generated content has clearly changed the world. With the explosion of blogs, recordings, and videos, consumers have now become publishers. Gerd and Glen discuss how the desire of so many people to say so much will continue to grow unabated. They talk about how PR firms are now trying to reach bloggers and how Hollywood is now looking at YouTube and other video sites to find the next group of filmmakers.

Tim O'Reilly, Sarah Milstein - A Brief History of Innovation in Publishing

Wed, 14 Nov 2007 00:00:00 CST

Rare is the day when you can do anything but stay in bed and avoid seeing any sort of published material. Whether it be a newspaper, novel, or nowadays a published item on the internet or computer, there is no way to avoid this crucial medium for conveying ideas. In this presentation at the Tools of Change for Publishing Conference, Sarah Milstein and Tim O'Reilly present the major achievements in publishing history from Sumerian clay tablets all the way to Wikipedia today.

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Glen Hiemstra, Gerd Leonhard - Commercial vs. Shared Culture

Tue, 13 Nov 2007 00:00:00 CST

In the digital world, where information can be spread easily, there is a counterforce attempting to lock it up. Shared culture, illustrated by the creative commons movement, continues to be fought against by traditional commercial culture. Gerd and Glen discuss these issues, assessing how things are likely to change in the future. They talk about how content owners have found ways to quickly filter internet content to assert their copyright rights and share examples about how companies are trying to find ways to be part of the sharing process.

Alex Lindsay - The Next Generation of Digital Craftsman

Thu, 5 Jan 2006 00:00:00 CST

As "Chief Architect" of PixelCorps, Alex Lindsay merges the very old idea of a guild system made up of independent craftsman with the demands of mastering new and emerging media. PixelCorps serves as "a guild for the next generation of craftsmen--digital craftsmen." They are currently transfering skills in digital imaging and animation to regions in the developing world, so that those citizens can capitalize on the coming media revolution.

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Glen Hiemstra, Gerd Leonhard - The Future of Advertising

Tue, 6 Nov 2007 00:00:00 CST

Advertising has always been something we suffered through, particularly in such passive activities as television watching. On the other hand, online advertising has become more context sensitive. Glen and Gerd discuss how this new model will continue to grow in the future as a better way to reach consumers. They review some possible ways to do this, including how Google is already working to better get the advertiser's message across to the user.

David Weinberger - Technometria: Everything is Miscellaneous

Tue, 19 Jun 2007 00:00:00 CDT

In Everything Is Miscellaneous, David Weinberger charts the new principles of digital order that are remaking business, education, politics, science, and culture. He joins Phil, Scott, and Ben to discuss the book and how new methods of organization are changing how information is used. He shows how by "going miscellaneous," anyone can reap rewards from the deluge of information in modern work and life.

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Glen Hiemstra, Glen Leonhard - Beyond Web 2.0

Tue, 30 Oct 2007 00:00:00 CDT

In general terms, Web 2.0 has been described as a more interactive, less passive form of the web. In truth, it is actually the culmination of ideas first proposed during the initial phase of the web. In this episode, Gerd and Glen speculate on what will be the next phase of web development. They look at how Digital Natives are not aware of a difference between online and offline and how this will help shape the web in the coming years.

Lawrence Lessig - The Comedy of the Commons

Sun, 27 Feb 2005 00:00:00 CST

The Comedy of the Commons -- An IT Conversations favorite, Lawrence Lessig is back with a terrific presentation delivered at the SDForum Distinguished Speaker series.

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Glen Hiemstra, Glen Leonhard - Technology vs. Copyright

Tue, 23 Oct 2007 00:00:00 CDT

What are the challenges to traditional copyright caused by technology? What new rules must be written to protect intellectual property rights, but not overly limit usage in an age where the computer is a copying device and the internet is a giant network of copying devices? In this episode of Future Talks, Gerd and Glen discuss how technology is leaving old rules behind They also talk about open source and how it relates to possible changes in the current copyright model. They also review how patents are subject to the same technology challenges.

Andrew Keen - Tech Nation

Thu, 14 Jun 2007 00:00:00 CDT

Despite the hype of social interaction and community as a result of the emerging internet, otherwise known as Web 2.0, there are those who have a contrarian view of how today's internet is killing our culture. Dr. Moira Gunn speaks with author Andrew Keen, who reflects on this trend and his latest book "The Cult of the Amateur."

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Glen Hiemstra, Gerd Leonhard - Media Megatrends

Tue, 16 Oct 2007 00:00:00 CDT

Glen Hiemstra and Gerd Leonhard talk about the important megatrends that are shaping the future of media. They discuss a number of topics, including user generated content and media, globalization, access versus ownership, copyright versus usage right, the digital natives, the net generation and the aging of the baby boomers, the growth in wireless broadband and mobility, convergence, the decline of the hit culture, the rise of the ubiquity paradigm and much more.

Rise of the Videonet - Supernova2006

Wed, 8 Nov 2006 00:00:00 CST

Bottom up content development and user generated submissions have triggered an intriguing pop-phenomenon. Anyone can be a video programmer and upload their creative effort for the entire world to see. But this initial growth stage in the Internet as a platform for video may only prove to be a precursor of what is to come. There are a mixture of relevant legal, technical and business issues that loom ahead, most significantly Hollywood's desire to protect its content at all costs.

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Gerd Leonhard - The Future of Media

Tue, 9 Oct 2007 00:00:00 CDT

In his new book "The End of Control", Gerd Leonhard expands on the key topics introduced in his first book "The Future of Music" while escalating the debate out of the music realm and into media at large. He addresses the single most important issue underlying many debates about the future of media: who controls what, why, when, and where, and how can digital content still generate revenues when most of the traditional ways of controlling its flow ( i.e., distribution) are no longer available.

The Next Five Billion Users - Supernova2006

Tue, 6 Feb 2007 00:00:00 CST

Today, the US dominates the Web in terms of participation, access and the influence of American English on online communication. But Internet connectivity is rapidly increasing in developing nations such as India and China. There are statistics to support the claim that the percentage of online participation from these countries far outnumbers that from the West. It is expected that by the year 2030, 50% of the population of the planet will be online. What implications is that going to have on the West?

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