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    <title>Media Conversations</title>
    <itunes:author>The Conversations Network</itunes:author>
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      <itunes:email>webmaster@conversationsnetwork.org (The Conversations Network)</itunes:email>
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    <copyright>Copyright (c) 2008, The Conversations Network</copyright>
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      <title>Media Conversations</title>
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    <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.conversationsnetwork.org/channel/mediaconversations" /><feedburner:info uri="channel/mediaconversations" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><media:copyright>Copyright (c) 2008, The Conversations Network</media:copyright><media:thumbnail url="http://assets.conversationsnetwork.org/channels/mediaconversations/mc-300x300.jpg" /><media:keywords></media:keywords><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Arts/Design</media:category><itunes:subtitle></itunes:subtitle><itunes:category text="Arts"><itunes:category text="Design" /></itunes:category><item>
      <title>Gerd Leonhard - The Next Stage of Online Music</title>
      <link>http://feeds.conversationsnetwork.org/~r/channel/mediaconversations/~3/6t10nPQrhMM/detail3694.html</link>
      <description>Dr. Moira Gunn speaks with media futurist Gerd Leonhard about the next stage of online music, and asks him to give a peek into the future of online media distribution.&lt;img src="http://feeds.feedburner.com/~r/channel/mediaconversations/~4/6t10nPQrhMM" height="1" width="1"/&gt;</description>
      <pubDate>Thu, 5 Jun 2008 00:00:00 EDT</pubDate>
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      <conversationsNetwork:introMilliseconds>27219</conversationsNetwork:introMilliseconds>
      <itunes:keywords>future,media</itunes:keywords>
      <itunes:duration>00:00:00</itunes:duration>
    <media:content url="http://cdn.conversationsnetwork.org/ITC.TN-GerdLeonhard-2008.06.02.mp3" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>Dr. Moira Gunn speaks with media futurist Gerd Leonhard about the next stage of online music, and asks him to give a peek into the future of online media distribution.</itunes:subtitle><itunes:summary>Dr. Moira Gunn speaks with media futurist Gerd Leonhard about the next stage of online music, and asks him to give a peek into the future of online media distribution.</itunes:summary><feedburner:origLink>http://itc.conversationsnetwork.org/shows/detail3694.html</feedburner:origLink></item>
    <item>
      <title>Update from The Conversations Network - May 14, 2008</title>
      <link>http://feeds.conversationsnetwork.org/~r/channel/mediaconversations/~3/u7lwFav5SRM/detail3657.html</link>
      <description>We&amp;#039;ve been busy for the past two months! In this update, learn about the new web sites for each of our channels along with some new features such as Share With a Friend and Badges for your website or blog. Learn who&amp;#039;s now on our Board of Directors after last month&amp;#039;s meeting. And for those of you who subscribe via RSS, check your subscriptions. We&amp;#039;ve made some changes/&lt;img src="http://feeds.feedburner.com/~r/channel/mediaconversations/~4/u7lwFav5SRM" height="1" width="1"/&gt;</description>
      <pubDate>Wed, 14 May 2008 00:00:00 EDT</pubDate>
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      <conversationsNetwork:introMilliseconds>0</conversationsNetwork:introMilliseconds>
      <itunes:keywords />
      <itunes:duration>00:07:12</itunes:duration>
    <media:content url="http://cdn.conversationsnetwork.org/CN-Update-2008.05.14.mp3" fileSize="3452385" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>We&amp;#039;ve been busy for the past two months! In this update, learn about the new web sites for each of our channels along with some new features such as Share With a Friend and Badges for your website or blog. Learn who&amp;#039;s now on our Board of Directo</itunes:subtitle><itunes:summary>We&amp;#039;ve been busy for the past two months! In this update, learn about the new web sites for each of our channels along with some new features such as Share With a Friend and Badges for your website or blog. Learn who&amp;#039;s now on our Board of Directors after last month&amp;#039;s meeting. And for those of you who subscribe via RSS, check your subscriptions. We&amp;#039;ve made some changes/</itunes:summary><feedburner:origLink>http://news.conversationsnetwork.org/shows/detail3657.html</feedburner:origLink></item>
    <item>
      <title>Glen Hiemstra, Gerd Leonhard - The Long Tail</title>
      <link>http://feeds.conversationsnetwork.org/~r/channel/mediaconversations/~3/leu1svYpVfg/detail3431.html</link>
      <description>In his book, The Long Tail, Chris Anderson, editor-in-chief of Wired Magazine,  states that &amp;quot;our culture and economy is increasingly shifting away from a focus on a relatively small number of &amp;quot;hits&amp;quot; (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail&amp;quot;.  He believes that niche items can now be more successful in the marketplace.  Gerd and Glen discuss this concept, particularly as it relates to future developments.&lt;img src="http://feeds.feedburner.com/~r/channel/mediaconversations/~4/leu1svYpVfg" height="1" width="1"/&gt;</description>
      <pubDate>Tue, 11 Dec 2007 00:00:00 EST</pubDate>
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      <conversationsNetwork:introMilliseconds>55352</conversationsNetwork:introMilliseconds>
      <itunes:keywords>futuretalks</itunes:keywords>
      <itunes:duration>00:11:06</itunes:duration>
    <media:content url="http://cdn.conversationsnetwork.org/MC.FT-LongTail-2007.08.17.mp3" fileSize="5331831" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>In his book, The Long Tail, Chris Anderson, editor-in-chief of Wired Magazine, states that &amp;quot;our culture and economy is increasingly shifting away from a focus on a relatively small number of &amp;quot;hits&amp;quot; (mainstream products and markets) at the h</itunes:subtitle><itunes:summary>In his book, The Long Tail, Chris Anderson, editor-in-chief of Wired Magazine, states that &amp;quot;our culture and economy is increasingly shifting away from a focus on a relatively small number of &amp;quot;hits&amp;quot; (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail&amp;quot;. He believes that niche items can now be more successful in the marketplace. Gerd and Glen discuss this concept, particularly as it relates to future developments.</itunes:summary><feedburner:origLink>http://mc.conversationsnetwork.org/shows/detail3431.html</feedburner:origLink></item>
    <item>
      <title>Larry Magid - Technology Current Events</title>
      <link>http://feeds.conversationsnetwork.org/~r/channel/mediaconversations/~3/fD9EjnNivoo/detail3599.html</link>
      <description>In his long career as a technology journalist, Larry Magid has written on many contemporary issues.  He is also an expert on child online safety, particularly as it relates to social networking.   He joins Phil and Scott to discuss his activities in making the internet less harmful for young people.  He also talks about such current topics as net neutrality, solid state drives, and the potential of imap as a way to better control email.&lt;img src="http://feeds.feedburner.com/~r/channel/mediaconversations/~4/fD9EjnNivoo" height="1" width="1"/&gt;</description>
      <pubDate>Tue, 8 Apr 2008 00:00:00 EDT</pubDate>
      <guid isPermaLink="false">http://www.conversationsnetwork.org/episode-3599</guid>
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      <conversationsNetwork:introMilliseconds>61438</conversationsNetwork:introMilliseconds>
      <itunes:keywords>internet-web,media,socialNetworks</itunes:keywords>
      <itunes:duration>00:58:57</itunes:duration>
    <media:content url="http://cdn.conversationsnetwork.org/ITC.TM-LarryMagid-2008.03.31.mp3" fileSize="28299515" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>In his long career as a technology journalist, Larry Magid has written on many contemporary issues. He is also an expert on child online safety, particularly as it relates to social networking. He joins Phil and Scott to discuss his activities in making t</itunes:subtitle><itunes:summary>In his long career as a technology journalist, Larry Magid has written on many contemporary issues. He is also an expert on child online safety, particularly as it relates to social networking. He joins Phil and Scott to discuss his activities in making the internet less harmful for young people. He also talks about such current topics as net neutrality, solid state drives, and the potential of imap as a way to better control email.</itunes:summary><feedburner:origLink>http://itc.conversationsnetwork.org/shows/detail3599.html</feedburner:origLink></item>
    <item>
      <title>Glen Hiemstra, Gerd Leonhard - The Future of Communication and Conversation</title>
      <link>http://feeds.conversationsnetwork.org/~r/channel/mediaconversations/~3/JPp1vx5v554/detail3430.html</link>
      <description>The old-fashioned telephone continues to decline as a method of conversing. The digital native generation isn&amp;#039;t even using email much.  Instead, communications has become part of the multitasking environment.  Gerd and Glen discuss how these changes will affect the future of communication and conversation.  They talk about how texting and video communications will continue to create different ways to interact than older systems.&lt;img src="http://feeds.feedburner.com/~r/channel/mediaconversations/~4/JPp1vx5v554" height="1" width="1"/&gt;</description>
      <pubDate>Tue, 4 Dec 2007 00:00:00 EST</pubDate>
      <guid isPermaLink="false">http://www.conversationsnetwork.org/episode-3430</guid>
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      <conversationsNetwork:introMilliseconds>57154</conversationsNetwork:introMilliseconds>
      <itunes:keywords>futuretalks</itunes:keywords>
      <itunes:duration>00:14:01</itunes:duration>
    <media:content url="http://cdn.conversationsnetwork.org/MC.FT-Communications-2007.08.17.mp3" fileSize="6724834" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>The old-fashioned telephone continues to decline as a method of conversing. The digital native generation isn&amp;#039;t even using email much. Instead, communications has become part of the multitasking environment. Gerd and Glen discuss how these changes wi</itunes:subtitle><itunes:summary>The old-fashioned telephone continues to decline as a method of conversing. The digital native generation isn&amp;#039;t even using email much. Instead, communications has become part of the multitasking environment. Gerd and Glen discuss how these changes will affect the future of communication and conversation. They talk about how texting and video communications will continue to create different ways to interact than older systems. </itunes:summary><feedburner:origLink>http://mc.conversationsnetwork.org/shows/detail3430.html</feedburner:origLink></item>
    <item>
      <title>Brian Murray - Retooling HarperCollins for the 21st Century</title>
      <link>http://feeds.conversationsnetwork.org/~r/channel/mediaconversations/~3/8wGJFYlyfnc/detail3327.html</link>
      <description>In a keynote presentation from the 2007 O&amp;#039;Reilly Tools of Change for Publishing Conference, Brian Murray, Group President for HarperCollins Publishers, provides a textbook business strategy analysis of dealing with rapid change. During his presentation, Murray provides details of the 6 step process HarperCollins used to react to the dramatic changes in the publishing industry.&lt;img src="http://feeds.feedburner.com/~r/channel/mediaconversations/~4/8wGJFYlyfnc" height="1" width="1"/&gt;</description>
      <pubDate>Fri, 4 Jan 2008 00:00:00 EST</pubDate>
      <guid isPermaLink="false">http://www.conversationsnetwork.org/episode-3327</guid>
      <enclosure url="http://cdn.conversationsnetwork.org/ITC.TOC-BrianMurray-2007.19.06.mp3" length="13579807" type="audio/mpeg" />
      <conversationsNetwork:introMilliseconds>58852</conversationsNetwork:introMilliseconds>
      <itunes:keywords>business,media</itunes:keywords>
      <itunes:duration>00:28:17</itunes:duration>
    <media:content url="http://cdn.conversationsnetwork.org/ITC.TOC-BrianMurray-2007.19.06.mp3" fileSize="13579807" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>In a keynote presentation from the 2007 O&amp;#039;Reilly Tools of Change for Publishing Conference, Brian Murray, Group President for HarperCollins Publishers, provides a textbook business strategy analysis of dealing with rapid change. During his presentati</itunes:subtitle><itunes:summary>In a keynote presentation from the 2007 O&amp;#039;Reilly Tools of Change for Publishing Conference, Brian Murray, Group President for HarperCollins Publishers, provides a textbook business strategy analysis of dealing with rapid change. During his presentation, Murray provides details of the 6 step process HarperCollins used to react to the dramatic changes in the publishing industry.</itunes:summary><feedburner:origLink>http://itc.conversationsnetwork.org/shows/detail3327.html</feedburner:origLink></item>
    <item>
      <title>Glen Hiemstra, Gerd Leonhard - The Future of Entertainment: Music and Media</title>
      <link>http://feeds.conversationsnetwork.org/~r/channel/mediaconversations/~3/XOdCgYcohAY/detail3429.html</link>
      <description>One of the most important byproducts of the lower costs of mass storage is that virtually everything can now be saved forever.  In addition, the ability of an artist to self-produce and reach an audience has made the future hopeful for both the creator and the consumer.  Gerd and Glen discuss how these changes will make the future less hopeful for the intermediaries.&lt;img src="http://feeds.feedburner.com/~r/channel/mediaconversations/~4/XOdCgYcohAY" height="1" width="1"/&gt;</description>
      <pubDate>Tue, 27 Nov 2007 00:00:00 EST</pubDate>
      <guid isPermaLink="false">http://www.conversationsnetwork.org/episode-3429</guid>
      <enclosure url="http://cdn.conversationsnetwork.org/MC.FT-Entertainment-2007.08.17.mp3" length="5930643" type="audio/mpeg" />
      <conversationsNetwork:introMilliseconds>57207</conversationsNetwork:introMilliseconds>
      <itunes:keywords>media</itunes:keywords>
      <itunes:duration>00:12:21</itunes:duration>
    <media:content url="http://cdn.conversationsnetwork.org/MC.FT-Entertainment-2007.08.17.mp3" fileSize="5930643" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>One of the most important byproducts of the lower costs of mass storage is that virtually everything can now be saved forever. In addition, the ability of an artist to self-produce and reach an audience has made the future hopeful for both the creator and</itunes:subtitle><itunes:summary>One of the most important byproducts of the lower costs of mass storage is that virtually everything can now be saved forever. In addition, the ability of an artist to self-produce and reach an audience has made the future hopeful for both the creator and the consumer. Gerd and Glen discuss how these changes will make the future less hopeful for the intermediaries. </itunes:summary><feedburner:origLink>http://mc.conversationsnetwork.org/shows/detail3429.html</feedburner:origLink></item>
    <item>
      <title>Denise Caruso, Clay Shirky - Provocations: Challenging Assumptions About Technology</title>
      <link>http://feeds.conversationsnetwork.org/~r/channel/mediaconversations/~3/BmOuwGChi08/detail3357.html</link>
      <description>The internet has opened up previously unimagined space for innovation, but unintended consequences befuddle our ability to assess risks on the technological frontier. Denise Caruso and Clay Shirky launch Supernova with a lively rethinking of risk, serendipity, and the power of love in a socially networked world.&lt;img src="http://feeds.feedburner.com/~r/channel/mediaconversations/~4/BmOuwGChi08" height="1" width="1"/&gt;</description>
      <pubDate>Wed, 28 Nov 2007 00:00:00 EST</pubDate>
      <guid isPermaLink="false">http://www.conversationsnetwork.org/episode-3357</guid>
      <enclosure url="http://cdn.conversationsnetwork.org/ITC.Supernova-Provocations-2007.7.21.mp3" length="24113727" type="audio/mpeg" />
      <conversationsNetwork:introMilliseconds>63293</conversationsNetwork:introMilliseconds>
      <itunes:keywords>future,internet-web,socialNetworks</itunes:keywords>
      <itunes:duration>00:50:14</itunes:duration>
    <media:content url="http://cdn.conversationsnetwork.org/ITC.Supernova-Provocations-2007.7.21.mp3" fileSize="24113727" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>The internet has opened up previously unimagined space for innovation, but unintended consequences befuddle our ability to assess risks on the technological frontier. Denise Caruso and Clay Shirky launch Supernova with a lively rethinking of risk, serendi</itunes:subtitle><itunes:summary>The internet has opened up previously unimagined space for innovation, but unintended consequences befuddle our ability to assess risks on the technological frontier. Denise Caruso and Clay Shirky launch Supernova with a lively rethinking of risk, serendipity, and the power of love in a socially networked world.</itunes:summary><feedburner:origLink>http://itc.conversationsnetwork.org/shows/detail3357.html</feedburner:origLink></item>
    <item>
      <title>Glen Hiemstra, Gerd Leonhard - The Future of User Generated Content</title>
      <link>http://feeds.conversationsnetwork.org/~r/channel/mediaconversations/~3/VUqTTD6t15w/detail3428.html</link>
      <description>User generated content has clearly changed the world.  With the explosion of blogs, recordings, and videos, consumers have now become publishers.  Gerd and Glen discuss how the desire of so many people to say so much will continue to grow unabated.  They talk about how PR firms are now trying to reach bloggers and how Hollywood is now looking at YouTube and other video sites to find the next group of filmmakers.&lt;img src="http://feeds.feedburner.com/~r/channel/mediaconversations/~4/VUqTTD6t15w" height="1" width="1"/&gt;</description>
      <pubDate>Tue, 20 Nov 2007 00:00:00 EST</pubDate>
      <guid isPermaLink="false">http://www.conversationsnetwork.org/episode-3428</guid>
      <enclosure url="http://cdn.conversationsnetwork.org/MC.FT-UserContent-2007.08.17.mp3" length="6605899" type="audio/mpeg" />
      <conversationsNetwork:introMilliseconds>56867</conversationsNetwork:introMilliseconds>
      <itunes:keywords>media</itunes:keywords>
      <itunes:duration>00:13:46</itunes:duration>
    <media:content url="http://cdn.conversationsnetwork.org/MC.FT-UserContent-2007.08.17.mp3" fileSize="6605899" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>User generated content has clearly changed the world. With the explosion of blogs, recordings, and videos, consumers have now become publishers. Gerd and Glen discuss how the desire of so many people to say so much will continue to grow unabated. They tal</itunes:subtitle><itunes:summary>User generated content has clearly changed the world. With the explosion of blogs, recordings, and videos, consumers have now become publishers. Gerd and Glen discuss how the desire of so many people to say so much will continue to grow unabated. They talk about how PR firms are now trying to reach bloggers and how Hollywood is now looking at YouTube and other video sites to find the next group of filmmakers.</itunes:summary><feedburner:origLink>http://mc.conversationsnetwork.org/shows/detail3428.html</feedburner:origLink></item>
    <item>
      <title>Tim O'Reilly, Sarah Milstein - A Brief History of Innovation in Publishing</title>
      <link>http://feeds.conversationsnetwork.org/~r/channel/mediaconversations/~3/kH3UFrbbuZ4/detail3326.html</link>
      <description>Rare is the day when you can do anything but stay in bed and avoid seeing any sort of published material. Whether it be a newspaper, novel, or nowadays a published item on the internet or computer, there is no way to avoid this crucial medium for conveying ideas. In this presentation at the Tools of Change for Publishing Conference, Sarah Milstein and Tim O&amp;#039;Reilly present the major achievements in publishing history from Sumerian clay tablets all the way to Wikipedia today.&lt;img src="http://feeds.feedburner.com/~r/channel/mediaconversations/~4/kH3UFrbbuZ4" height="1" width="1"/&gt;</description>
      <pubDate>Wed, 14 Nov 2007 00:00:00 EST</pubDate>
      <guid isPermaLink="false">http://www.conversationsnetwork.org/episode-3326</guid>
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      <conversationsNetwork:introMilliseconds>57938</conversationsNetwork:introMilliseconds>
      <itunes:keywords>history,media</itunes:keywords>
      <itunes:duration>00:12:15</itunes:duration>
    <media:content url="http://cdn.conversationsnetwork.org/ITC.TOC-TimOReilly-SarahMilstein-2007.19.06.mp3" fileSize="5879858" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>Rare is the day when you can do anything but stay in bed and avoid seeing any sort of published material. Whether it be a newspaper, novel, or nowadays a published item on the internet or computer, there is no way to avoid this crucial medium for conveyin</itunes:subtitle><itunes:summary>Rare is the day when you can do anything but stay in bed and avoid seeing any sort of published material. Whether it be a newspaper, novel, or nowadays a published item on the internet or computer, there is no way to avoid this crucial medium for conveying ideas. In this presentation at the Tools of Change for Publishing Conference, Sarah Milstein and Tim O&amp;#039;Reilly present the major achievements in publishing history from Sumerian clay tablets all the way to Wikipedia today.</itunes:summary><feedburner:origLink>http://itc.conversationsnetwork.org/shows/detail3326.html</feedburner:origLink></item>
    <item>
      <title>Glen Hiemstra, Gerd Leonhard - Commercial vs. Shared Culture</title>
      <link>http://feeds.conversationsnetwork.org/~r/channel/mediaconversations/~3/xADyn9FPaEo/detail3427.html</link>
      <description>In the digital world, where information can be spread easily, there is a counterforce attempting to lock it up.  Shared culture, illustrated by the creative commons movement, continues to be fought against by traditional commercial culture.  Gerd and Glen discuss these issues, assessing how things are likely to change in the future.  They talk about how content owners have found ways to quickly filter internet content to assert their copyright rights and share examples about how companies are trying to find ways to be part of the sharing process.&lt;img src="http://feeds.feedburner.com/~r/channel/mediaconversations/~4/xADyn9FPaEo" height="1" width="1"/&gt;</description>
      <pubDate>Tue, 13 Nov 2007 00:00:00 EST</pubDate>
      <guid isPermaLink="false">http://www.conversationsnetwork.org/episode-3427</guid>
      <enclosure url="http://cdn.conversationsnetwork.org/MC.FT-Culture-2007.08.17.mp3" length="6567161" type="audio/mpeg" />
      <conversationsNetwork:introMilliseconds>57076</conversationsNetwork:introMilliseconds>
      <itunes:keywords>culture,digitalRights,internet-web,media</itunes:keywords>
      <itunes:duration>00:13:41</itunes:duration>
    <media:content url="http://cdn.conversationsnetwork.org/MC.FT-Culture-2007.08.17.mp3" fileSize="6567161" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>In the digital world, where information can be spread easily, there is a counterforce attempting to lock it up. Shared culture, illustrated by the creative commons movement, continues to be fought against by traditional commercial culture. Gerd and Glen d</itunes:subtitle><itunes:summary>In the digital world, where information can be spread easily, there is a counterforce attempting to lock it up. Shared culture, illustrated by the creative commons movement, continues to be fought against by traditional commercial culture. Gerd and Glen discuss these issues, assessing how things are likely to change in the future. They talk about how content owners have found ways to quickly filter internet content to assert their copyright rights and share examples about how companies are trying to find ways to be part of the sharing process.</itunes:summary><feedburner:origLink>http://mc.conversationsnetwork.org/shows/detail3427.html</feedburner:origLink></item>
    <item>
      <title>Alex Lindsay - The Next Generation of Digital Craftsman</title>
      <link>http://feeds.conversationsnetwork.org/~r/channel/mediaconversations/~3/HLrHl3hk9JM/detail2883.html</link>
      <description>As &amp;quot;chief architect&amp;quot; of PixelCorps, Alex Lindsay created a guild for the next generation of craftsmen: digital craftsmen. In this audio interview, Lindsay describes to Globeshakers host Tim Zak how PixelCorps is currently transferring skills in digital imaging and animation to regions in the developing world so that their workforces can capitalize on the coming media revolution.&lt;img src="http://feeds.feedburner.com/~r/channel/mediaconversations/~4/HLrHl3hk9JM" height="1" width="1"/&gt;</description>
      <pubDate>Thu, 5 Jan 2006 00:00:00 EST</pubDate>
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    <item>
      <title>Glen Hiemstra, Gerd Leonhard - The Future of Advertising</title>
      <link>http://feeds.conversationsnetwork.org/~r/channel/mediaconversations/~3/OgEXG_xultk/detail3349.html</link>
      <description>Advertising has always been something we suffered through, particularly in such passive activities as television watching.  On the other hand, online advertising has become more context sensitive.  Glen and Gerd discuss how this new model will continue to grow in the future as a better way to reach consumers.  They review some possible ways to do this, including how Google is already working to better get the advertiser&amp;#039;s message across to the user.&lt;img src="http://feeds.feedburner.com/~r/channel/mediaconversations/~4/OgEXG_xultk" height="1" width="1"/&gt;</description>
      <pubDate>Tue, 6 Nov 2007 00:00:00 EST</pubDate>
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      <conversationsNetwork:introMilliseconds>56527</conversationsNetwork:introMilliseconds>
      <itunes:keywords>business,future,marketing</itunes:keywords>
      <itunes:duration>00:12:27</itunes:duration>
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    <item>
      <title>David Weinberger - Technometria: Everything is Miscellaneous</title>
      <link>http://feeds.conversationsnetwork.org/~r/channel/mediaconversations/~3/I8MTZpEfiYE/detail1838.html</link>
      <description>In Everything Is Miscellaneous, David Weinberger charts the new principles of digital order that are remaking business, education, politics, science, and culture. He joins Phil, Scott, and Ben to discuss the book and how new methods of organization are changing how information is used. He shows how by &amp;quot;going miscellaneous,&amp;quot; anyone can reap rewards from the deluge of information in modern work and life.&lt;img src="http://feeds.feedburner.com/~r/channel/mediaconversations/~4/I8MTZpEfiYE" height="1" width="1"/&gt;</description>
      <pubDate>Tue, 19 Jun 2007 00:00:00 EDT</pubDate>
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      <conversationsNetwork:introMilliseconds>52322</conversationsNetwork:introMilliseconds>
      <itunes:keywords>technometria</itunes:keywords>
      <itunes:duration>01:07:35</itunes:duration>
    <media:content url="http://cdn.conversationsnetwork.org/ITC.TM-DaveWeinberger-2007.06.12.mp3" fileSize="32436245" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>In Everything Is Miscellaneous, David Weinberger charts the new principles of digital order that are remaking business, education, politics, science, and culture. He joins Phil, Scott, and Ben to discuss the book and how new methods of organization are ch</itunes:subtitle><itunes:summary>In Everything Is Miscellaneous, David Weinberger charts the new principles of digital order that are remaking business, education, politics, science, and culture. He joins Phil, Scott, and Ben to discuss the book and how new methods of organization are changing how information is used. He shows how by &amp;quot;going miscellaneous,&amp;quot; anyone can reap rewards from the deluge of information in modern work and life.</itunes:summary><feedburner:origLink>http://itc.conversationsnetwork.org/shows/detail1838.html</feedburner:origLink></item>
    <item>
      <title>Glen Hiemstra, Glen Leonhard - Beyond Web 2.0</title>
      <link>http://feeds.conversationsnetwork.org/~r/channel/mediaconversations/~3/lM_SMO9jONM/detail3348.html</link>
      <description>In general terms, Web 2.0 has been described as a more interactive, less passive form of the web. In truth, it is actually the culmination of ideas first proposed during the initial phase of the web. In this episode, Gerd and Glen speculate on what will be the next phase of web development.  They look at how Digital Natives are not aware of a difference between online and offline and how this will help shape the web in the coming years.&lt;img src="http://feeds.feedburner.com/~r/channel/mediaconversations/~4/lM_SMO9jONM" height="1" width="1"/&gt;</description>
      <pubDate>Tue, 30 Oct 2007 00:00:00 EDT</pubDate>
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      <conversationsNetwork:introMilliseconds>56606</conversationsNetwork:introMilliseconds>
      <itunes:keywords>future,internet-web</itunes:keywords>
      <itunes:duration>00:12:29</itunes:duration>
    <media:content url="http://cdn.conversationsnetwork.org/MC.FT-WhatWeb-2007.08.17.mp3" fileSize="5992774" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>In general terms, Web 2.0 has been described as a more interactive, less passive form of the web. In truth, it is actually the culmination of ideas first proposed during the initial phase of the web. In this episode, Gerd and Glen speculate on what will b</itunes:subtitle><itunes:summary>In general terms, Web 2.0 has been described as a more interactive, less passive form of the web. In truth, it is actually the culmination of ideas first proposed during the initial phase of the web. In this episode, Gerd and Glen speculate on what will be the next phase of web development. They look at how Digital Natives are not aware of a difference between online and offline and how this will help shape the web in the coming years.</itunes:summary><feedburner:origLink>http://mc.conversationsnetwork.org/shows/detail3348.html</feedburner:origLink></item>
    <item>
      <title>Lawrence Lessig - The Comedy of the Commons</title>
      <link>http://feeds.conversationsnetwork.org/~r/channel/mediaconversations/~3/uC5eCOESmmA/detail349.html</link>
      <description>The Comedy of the Commons -- An IT Conversations favorite, Lawrence Lessig is back with a terrific presentation delivered at the SDForum Distinguished Speaker series.&lt;img src="http://feeds.feedburner.com/~r/channel/mediaconversations/~4/uC5eCOESmmA" height="1" width="1"/&gt;</description>
      <pubDate>Sun, 27 Feb 2005 00:00:00 EST</pubDate>
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      <conversationsNetwork:introMilliseconds>0</conversationsNetwork:introMilliseconds>
      <itunes:keywords>digitalRights</itunes:keywords>
      <itunes:duration>01:36:23</itunes:duration>
    <media:content url="http://cdn.conversationsnetwork.org/ITC-SDF-LawrenceLessig-2004.09.04.mp3" fileSize="46264926" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>The Comedy of the Commons -- An IT Conversations favorite, Lawrence Lessig is back with a terrific presentation delivered at the SDForum Distinguished Speaker series.</itunes:subtitle><itunes:summary>The Comedy of the Commons -- An IT Conversations favorite, Lawrence Lessig is back with a terrific presentation delivered at the SDForum Distinguished Speaker series.</itunes:summary><feedburner:origLink>http://itc.conversationsnetwork.org/shows/detail349.html</feedburner:origLink></item>
    <item>
      <title>Glen Hiemstra, Glen Leonhard - Technology vs. Copyright</title>
      <link>http://feeds.conversationsnetwork.org/~r/channel/mediaconversations/~3/0ft6PzhmajY/detail3347.html</link>
      <description>What are the challenges to traditional copyright caused by technology?  What new rules must be written to protect intellectual property rights, but not overly limit usage in an age where the computer is a copying device and the internet is a giant network of copying devices?  In this episode of Future Talks, Gerd and Glen discuss how technology is leaving old rules behind They also talk about open source and how it relates to possible changes in the current copyright model.  They also review how patents are subject to the same technology challenges.&lt;img src="http://feeds.feedburner.com/~r/channel/mediaconversations/~4/0ft6PzhmajY" height="1" width="1"/&gt;</description>
      <pubDate>Tue, 23 Oct 2007 00:00:00 EDT</pubDate>
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      <enclosure url="http://cdn.conversationsnetwork.org/MC.FT-TechCopy-2007.08.17.mp3" length="6460168" type="audio/mpeg" />
      <conversationsNetwork:introMilliseconds>56475</conversationsNetwork:introMilliseconds>
      <itunes:keywords>digitalRights,future,legal,opensource</itunes:keywords>
      <itunes:duration>00:13:28</itunes:duration>
    <media:content url="http://cdn.conversationsnetwork.org/MC.FT-TechCopy-2007.08.17.mp3" fileSize="6460168" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>What are the challenges to traditional copyright caused by technology? What new rules must be written to protect intellectual property rights, but not overly limit usage in an age where the computer is a copying device and the internet is a giant network </itunes:subtitle><itunes:summary>What are the challenges to traditional copyright caused by technology? What new rules must be written to protect intellectual property rights, but not overly limit usage in an age where the computer is a copying device and the internet is a giant network of copying devices? In this episode of Future Talks, Gerd and Glen discuss how technology is leaving old rules behind They also talk about open source and how it relates to possible changes in the current copyright model. They also review how patents are subject to the same technology challenges.</itunes:summary><feedburner:origLink>http://mc.conversationsnetwork.org/shows/detail3347.html</feedburner:origLink></item>
    <item>
      <title>Andrew Keen - Tech Nation</title>
      <link>http://feeds.conversationsnetwork.org/~r/channel/mediaconversations/~3/WTNc9Ooe4GU/detail1845.html</link>
      <description>Despite the hype of social interaction and community as a result of the emerging internet, otherwise known as Web 2.0, there are those who have a contrarian view of how today's internet is killing our culture. Dr. Moira Gunn speaks with author Andrew Keen, who reflects on this trend and his latest book &amp;quot;The Cult of the Amateur.&amp;quot;&lt;img src="http://feeds.feedburner.com/~r/channel/mediaconversations/~4/WTNc9Ooe4GU" height="1" width="1"/&gt;</description>
      <pubDate>Thu, 14 Jun 2007 00:00:00 EDT</pubDate>
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      <conversationsNetwork:introMilliseconds>27219</conversationsNetwork:introMilliseconds>
      <itunes:keywords>internet-web,media</itunes:keywords>
      <itunes:duration>00:22:10</itunes:duration>
    <media:content url="http://cdn.conversationsnetwork.org/ITC.TN-AndrewKeen-2007.06.14.mp3" fileSize="10637706" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>Despite the hype of social interaction and community as a result of the emerging internet, otherwise known as Web 2.0, there are those who have a contrarian view of how today's internet is killing our culture. Dr. Moira Gunn speaks with author Andrew Keen</itunes:subtitle><itunes:summary>Despite the hype of social interaction and community as a result of the emerging internet, otherwise known as Web 2.0, there are those who have a contrarian view of how today's internet is killing our culture. Dr. Moira Gunn speaks with author Andrew Keen, who reflects on this trend and his latest book &amp;quot;The Cult of the Amateur.&amp;quot;</itunes:summary><feedburner:origLink>http://itc.conversationsnetwork.org/shows/detail1845.html</feedburner:origLink></item>
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